Tips For Sending Business Christmas Cards

by Allia Vidmer on January 21, 2010

Business Christmas cards are a tradition that goes back over one hundred years, and today businesses of all sizes send out holiday greetings to their customers, business associates, and employees. They can be a great way to remind your clients about your services, thank them for their support, and enhance your reputation, but there are several things to keep in mind before you start sending them. Sending the wrong message is always a concern when sending Christmas cards, and you can inadvertently offend if you don’t keep proper business etiquette in mind.

Always remember who your audience is. You may want to choose two different styles of business Christmas cards; one for your employees and one for your customers. The one for clients or customers should convey your appreciation for their business, while a card to your employees might thank them for their service and dedication.

Buy quality cards. You’re better off not sending cards at all than sending cards that are cheaply made. An inferior, poorly printed card may tell others you didn’t really care enough to bother with a nice card for them. Recipients could also think that if you’re sending cheap cards, your business is in financial trouble and you’re trying to cut corners. Customers who think you’re struggling to pay for something as simple as a greeting card won’t put much faith in you.

Double check your mailing list before addressing envelopes. Hopefully, your company updates its mailing lists monthly so you don’t have a huge chore ahead of you. If not, you should have someone start updating names and addresses at least a few months before the holidays so you have time to make changes. Be sure all names are spelled correctly, and make sure every card is addressed to an individual. Sending a Christmas card to the company without indicating a person means it will get lost or forgotten.

When you address your cards, address them to the individual using his or her title. It’s crucial that you keep up to date on everyone’s title. If someone was promoted from marketing manager to marketing director and you never bothered to note this in your address book or their company file, you could offend someone who has just been promoted. At the least, it says you really aren’t that aware of what is going on at their company.

Business Christmas cards should be more formal than personal Christmas cards. Keep the message relatively short and general. Since there is an amazing diversity in all industries, consider going with a card that says, “Happy Holidays” or “Warm Wishes for the New Year” rather than “Merry Christmas.” Some people celebrate Hanukkah, others Kwanzaa, and others celebrate a purely secular holiday. By choosing a more neutral greeting, you can be sure everyone will appreciate your good wishes.

You should send out your cards as early as possible. Many businesses close for a period of time over the holidays and you don’t want your card to arrive late. If you can, print out the labels or address the envelopes before Thanksgiving. And don’t forget your return address! If any cards are returned for incorrect addresses or because someone is no longer with the company, you can update the information in your files and, if appropriate, resend a new card to someone else in the company.

Sending business Christmas cards is a gesture that your customers, associates, and employees will appreciate. Following the steps outlined above will make the process simple and effective.

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