Trade Show Display: Different Types to Buy or Rent

by Allia Vidmer on January 18, 2010

When it comes to securing a trade show display at a bargain there are a number of companies that provide affordable options. Some entrepreneurs opt to rent or even lease a display, but there are businesses that provide displays that can be customized and will be within budget.

Before exploring the rent or buy option, however, we will go over the various types of displays on the market today. This is an important consideration as you really should choose a trade show display that best underlines the business and what it has to offer. There are as many styles of displays as there are businesses, so one must truly decide to procure something that truly fits.

Green conscious companies for example, may find eco booth systems and exhibits useful. These booths often use environmentally friendly materials but remain highly stylish and attractive. Popup displays can also be aesthetically pleasing and are very easy to carry from show to show. They are highly durable and affordable even on a smaller budget.

Truss and fabric systems are wonderfully creative choices, particularly when it comes to affordability, design and function. Truss displays come in a variety of configurations, are lightweight and in some cases can be very easy to put up. Fabric systems are very similar to truss in that they can involve elaborate designs and configurations. What one chooses depends on ones needs at the time. When trolling around for a display, be sure to ask the salesperson about all your options in this regard.

In regards to renting or buying a display there are numerous factors to consider. One would be how often you will use the display. If you plan to travel across the US of A in order to promote your product, then it would be a good idea to buy a display outright. One reason why this is beneficial is of course cost. Long term rentals can end up being more expensive than an outright purchase. When the display is yours, you don’t have to worry about having to pay any types of fees associated with harming the unit.

Another factor to consider is the size of you company, if you are sole proprietorship that only gets out to trade shows on occasion, purchasing a trade show display may not be a viable option. Of course this can depend.

A small business, for instance, could be doing well enough financially to buy a somewhat inexpensive exhibit. By investing it the system, they will have a display at the ready whenever and wherever they need it. This can especially come in handy if business had been dragging or slowing down. Sometimes, even grassroots advertising needs a push and setting up a display can be just the ticket.

Of course, it doesn’t stop with the display. Savvy business owners know they will have to ensure that their exhibit draw customers. There are many ways to do this from the minor to the elaborate. When in doubt companies can hire on a consultant to get things up and running. Those on a limited budget may be able to search the internet for information as it pertains to creating a one of a kind, jaw dropping demonstration that will keep your company’s name on people’s lips for weeks.

Whether you opt to buy or rent, it pays to look into the numerous benefits that can come from utilizing a trade show display. Not only will you be able to employ yet another tool when it comes to marketing your business, you will learn a bit more about interposal interaction, which is a tremendous benefit in and of itself.

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